ITH: Essentials of Marketing & Consumer Relationships in Tourism & Hospitality

This course introduces students to customer relations, marketing, advertising, and sales in the tourism and hospitality industry. Students will gain a good understanding of the key concepts of marketing and sales techniques. They will learn how a hospitality or tourism business is affected by external factors in the broader market. Students will get the opportunity to develop skills to empower them to deliver outstanding customer service and to recognise areas for improvement.    

Course can be completed in 3 Months

Cost: R 2 500

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Recommended for: Hotel Receptionist, Porter, Sales Trainee, Maintenance Assistant, Trainee travel Agent, Assistant travel guide, Guest support representative

Course type

Here are some quick facts about the course.

  • Course duration: Can be completed in three (3) Months. Some students would elect to take longer, particularly those studying part time.
  • Type of course: Distance learning / correspondence
  • Assessment: You will be assessed by completing a closed book examination set by the CTH in the UK, written and assessed locally and moderated in the UK by the CTH
  • Accreditation: Chartered Institute of Tourism and Hospitality in South Africa
  • Qualification awarded: Diploma in Tourism and Hospitality Level 3

Entrance requirements

You need the following to study this course.

  • Must be at least 17 of age and must have passed Grade 11, or equivalent qualification. Kindly Contact ALDES Training for advice.
  • If you have not passed Grade 11 you must at least be 21. Kindly contact ALDES Training Academy for assistance.
  • Students have to register separately with the Institute of Tourism and Hospitality (ITH) as well as with ALDES Training Academy.
  • ALDES Training Academy assists all students with their ITH registrations, at no extra charge
  • You must be able to speak, read and write English

Course Objectives

    This unit aims to introduce students to marketing, sales and customer relationships in the tourism and hospitality industry. Students will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Students will gain an understanding of the importance of customer care. Students will develop skills to enable them to deliver effective customer service and to identify areas for improvements.

Course contents

  • Understand marketing theories in the tourism and hospitality industry
  • Understand the principles of selling in the tourism and hospitality industry
  • Understand the concept of customer care in the tourism and hospitality industry
  • Understand customer relationships in the tourism and hospitality industry

Additional information

  • This course, taken with ITH Essentials of Human Resources & Business Computing in Tourism & Hospitality; Tourism & Hospitality Industry and Essentials of Tourism and Hospitality Operations leads to the Level 3 Diploma in Tourism & Hospitality
  • When you complete the full course, you will be awarded a Level 3 Diploma in Tourism and Hospitality from ITH
  • Students have to register separately with the ITH as well as with ALDES Training Academy
  • ALDES Training Academy assists all students with their ITH registrations, at no extra charge
  • Please download and read course payment and ITH registration details file for further information
  • Kindly contact us directly should any questions remain

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